Ask a Sociologist

Have a sociological question for our bloggers? Ask us and it may appear as part of a future post!

April 19, 2018

The Art and Science of Survey Writing

Headshot 3.13 cropcompressBy Karen Sternheimer

Recently, the news of a question about citizenship in the 2020 Census has made news. Critics are concerned that such a question might lead to a lower response rate, most notably by immigrants.

While a census by definition is distinct from a survey, which seeks out a representative sample of a population, both types of research tools rely on good question construction to get the most accurate results. Not only should the questions be written clearly, but ideally they should be written in such a way that brings you closer to learning more about the population.

Continue reading "The Art and Science of Survey Writing" »

April 16, 2018

Community Building and Women’s Activism

TigonzalesBy Teresa Irene Gonzales

As I’ve discussed in previous posts, affordable housing in urban areas, particularly places like New York City, Los Angeles, San Francisco, Washington D.C., and increasingly Chicago, is scarce and oftentimes inaccessible. Movements for access to housing have mobilized around expanding or implementing rent controls (for instance, in Chicago through the Lift the Ban coalition), while others have focused on training people how to advocate for policies that support equitable access to housing (such as the Resident Access Project or RAP in Washington State). As is the case with RAP, many housing activists aim to increasing residents’ knowledge and skills through leadership development and empowerment.

As scholars of both social movements and organizational studies have noted, some of the most effective leaders provide skill building, work to build self-confidence among followers, create opportunities for personal development, and understand when to move from a leadership to follower position.

Continue reading "Community Building and Women’s Activism" »

April 12, 2018

The Return of Multigenerational Households

Headshot 3.13 cropcompressBy Karen Sternheimer

It may seem like the natural order of things for parents and children to live in the same home until the children are off to college or can afford their own apartment. But the so-called “nuclear” family living separately from other family members is mostly a mid-twentieth century development, and one that is declining.

As a Pew Research Center report recently detailed, multigenerational households are becoming more common. In 2016, more than 60 million people, or nearly one in five Americans lived in a household with two or more generations of adults.

Continue reading "The Return of Multigenerational Households" »

April 09, 2018

Masks and Nods: Distancing and Bids for Acknowledgement


Jonathan WynnBy Jonathan Wynn

The recent news about Amazon Go stores developing technology that eliminates the need for cashiers has renewed concerns over technology’s ability to not only eliminate working class jobs, but also peel away another layer of interpersonal connection. Small interactions can matter, big time.

Cities and shopping are zones of personal contact, places for micro-level exchanges. It got me thinking a lot about all those small interactions that I enjoy. (My friends tease me over how much I like to make small talk with people and it’s somewhat true. I often try simple nonstandard interactional responses like: “How would you like your coffee?” “Black like my heart.”) I love small micro interactions.

Continue reading "Masks and Nods: Distancing and Bids for Acknowledgement" »

April 04, 2018

Getting Your Sociology Research Project Started

Headshot 3.13 cropcompressBy Karen Sternheimer

One of the most exciting parts of being a student in sociology is the chance to conduct your own research project. But getting started can be a challenge, especially if you have never conducted a full-scale study from start to finish. Here are some steps to take to get started.

Continue reading "Getting Your Sociology Research Project Started" »

April 02, 2018

Dove Body Wash, Colorism, and Skin Bleaching

12_01446By Angelique Harris

This past October, Dove, the personal care brand, released an advertisement that garnered quite a bit of negative press. This body wash ad featured a two to three second video of a Black woman wearing a brown shirt. She removes the shirt, revealing a White woman in a light beige shirt, who then takes it off to reveal another woman with a light skin tone.

A Facebook user was the first to post about this ad on her page and simply wrote: “So I’m scrolling through Facebook and this is the #dove ad that comes up… ok so what am I looking at.” This Facebook user also included four screenshots that showed the Black woman in the ad removing her shirt to reveal the White woman. Although these screenshots reveal only part of the ad and the Black woman portrayed in the ad, Lola Ogunyemi, wrote an op-ed defending the intentions behind the ad, many still believed that Dove implied that darker skin was dirty and the ad was widely panned as offensive and racist.

Continue reading "Dove Body Wash, Colorism, and Skin Bleaching" »

March 26, 2018

Hurricane Maria and U.S. Failure

TigonzalesBy Teresa Irene Gonzales

In September 2017, the Caribbean and southeastern parts of the United States experienced two devastating hurricanes: Hurricane Irma and Hurricane Maria.

Hurricane Irma – a category 5 storm with winds upwards of 175 mph – caused physical destruction, flooding, and loss of life (~134 total) throughout Barbuda (95% destruction), Puerto Rico (1 million without electricity), Florida (6.5 million homes without electricity), and elsewhere.

Two weeks later, on September 20, Hurricane Maria – a category 4 storm with winds of 150 mph – followed a similar trajectory through the Caribbean. Already reeling from the effects of Irma, Maria further devastated Puerto Rico, where it made landfall; the majority of phone lines (cell and landlines) and internet communication was down (85% inoperable), the agricultural sector was destroyed, 230,000 homes were damaged or destroyed, and the Guajataca Dam, holding 11-billion gallons of water, failed. In addition, the entire island lost power.

The U.S. government’s limited and slow response to Hurricane Maria in Puerto Rico highlight the second-class status of commonwealth entities. Although U.S. citizens, Puerto Ricans have limited access to the rights of citizenship.

Continue reading "Hurricane Maria and U.S. Failure" »

Become a Fan

The Society Pages Community Blogs

Interested in Submitting a Guest Post?

If you're a sociology instructor or student and would like us to consider your guest post for everydaysociologyblog.com please .

Norton Sociology Books

You May Ask Yourself

Learn More

Essentials of Sociology

Learn More

The Family

Learn More

The Real World

Learn More

Introduction to Sociology

Learn More

The Everyday Sociology Reader

Learn More