Ideologies in the News: How Powerful Ideas Become Common Sense
Instructor, Antioch University
A “dominant ideology” is a way of looking at and understanding the social world that reflects the perspectives of the rich and powerful. British sociologist John B. Thompson aptly describes ideology as “meaning in the service of power.”
Because dominant ideologies are meaning-laden events, social scientists have developed approaches to studying them that are highly attuned to the details of discourse and the interpretation of texts—that is, how ordinary people make sense of these symbolic events in everyday life.
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