Assistant Professor of Sociology, Nazareth College
I was sitting in a sociology of law class at SUNY Buffalo talking about rape cases. The professor asked whether we thought women were treated fairly in the legal system. My classmate Sarah raised her hand and when she was invited to share her comment she began quite adamantly “I’m not a feminist or anything but I definitely think that it is unfair to allow a woman’s sexual history to be used against her in a trial.”
Huh?
I remember being more than a little bewildered. Had I gotten the “gist” of feminism wrong when I first learned about it? Weren’t sexual assault and the sexual double standard things that feminists were very much concerned about?
That was many years ago, yet I have heard this phrase countless times since then in teaching my own classes. The pattern is always the same: a student gingerly raises their hand, begins with the “I’m not a feminist” disclaimer, and then goes on to express a point of view that is 100% in keeping with a feminist perspective (i.e. women should get equal pay for equal work, rape is not the victims fault, women are capable of doing things other than raising children and cooking dinner.)
This isn’t just limited to the classroom.
So what’s going on? This is a classic case of what sociologist Erving Goffman calls the “management of a spoiled identity.” According to Goffman, during any face to face interaction we present a self to the other participants. Think of a self in this sense as an identity or role that we play during a social interaction. A stigma is an attribute that is (or is potentially) discrediting to whatever self we are trying to portray.
A particular identity is “spoiled” by having a stigma associated with it. Stigmatization is entirely social; stigma is not inherent to specific attributes. A 5’5, 150lb woman might be considered fat, or she might be regarded as athletic, or she might be thought of as curvy. All three describe the same physical features, but only fat is a stigmatized identity. (Click here for the well known South Park take on this particular stigma.)
“Feminist” is a stigmatized identity, which explains why so many students are careful to preface their comments with the disclaimer “I’m not a feminist but…” They are trying to protect the self they are portraying in class from being spoiled by the stigma associated with being a feminist.
Stigma has powerful social consequences. As Goffman points out, “by definition…we believe the person with a stigma is not quite human.” Those with stigmas are deviant rather than “normal” and normal is where power resides (think of the negative connotation in politics of “special interest groups”. The implication is that those groups are outside the norm and are a dire threat because they don’t represent “regular folk.”) For feminists, it is much harder to work toward equality between men and women if the name for those efforts is something people avoid like the plague.
So can you “unstigmatize” an identity? The answer is yes, and there are generally two different ways of doing this. The first I call rebranding, which is simply given the same set of traits a new name. This is equivalent to a company changing its name after bad publicity (Value Jet became Airtran, Blackwater became Xe, Philip Morris became Altria to name a few.)
The term “humanist” is essentially a rebranding of the identify atheist. Curvy and big boned are terms that rebrand fat. African–American is a rebranding of the term “colored”. The underlying belief is that the way that we talk shapes the way that we think, so changes in language should result in changes in thinking.
The second approach is reclaiming an identity by intentionally making public and “wearing” the stigmatized identity. An excellent recent example of reclaiming is the slutwalk. Being called a “slut” ranks high on the stigmatization scale. Yet thousands of scantily clad women around the country have been marching under slutwalk banners to bring awareness to the “blame the victim” philosophy that still permeates the issue of rape. You can see the full story on how slut walks began here, or sign up on Facebook to participate in a slutwalk.
If feminists aren’t the hairy, bra-burning, short-haired, man-haters that Rush Limbaugh envisioned by calling them “feminazis”, who are they? Feminists vary considerably in the specifics of their social and political philosophy, but they all see gender as one of the central organizing feature of social life (think this isn’t the case? Check out the hubbub over a couple trying to keep their babies gender a secret.)
They share a common interest in creating an equitable society where all individuals are treated fairly regardless of their gender (or lack thereof!) Feminism isn’t a competition. It isn’t about individual men being jerks. It’s not a war between the sexes and it has nothing to do with turning the tables on men.
But do we even need feminism at all anymore? Hillary Clinton ran for president and is now Secretary of State. We’ve had a female Speaker of the House. A woman runs the International Monetary Fund. Aren’t these all indications that men and women are now equals (or at least well on their way to being so?) As sociologists, it’s our job to show how social traits and social structures influence the lives of individuals (what C. Wright Mills calls the sociological imagination.)
Take a look at this video from the Women’s Media Foundation, which shows some recent examples of sexism directed at successful women in the news (you can also check out some of the statics on gender at the U.S. Census.):
What words do you associate with “feminist” or “feminism”? Where do you think these ideas came from?






I don't understand why you have a problem with someone not labeling themselves a Feminist but believing certain things that Feminists do. I agree with many things that Feminists do; I disagree with other things. I disagree with them enough that I would not call myself a Feminist. Why would you be bewildered by this?
Posted by: Jeremy | October 31, 2011 at 11:05 PM
Very good post!
I agree with you very much in this. All they are trying to do is keep it equal between men and women.
Posted by: Allie | November 03, 2011 at 10:03 AM
A very thorough and informative post!
I agree strongly with this perspective and severely dislike the stigma associated with Feminism today.
Posted by: Hollie | November 03, 2011 at 03:14 PM
I agree with your post, and think that many people today view feminists as having nagative deviant behavoir, and cannot look past this stigma. More people need to be aware of this stigma and its falsehood, and work to replace it with a more realistic view of feminism.
Posted by: Emma | November 09, 2011 at 11:12 AM
I agree with your post, many people have a false view of feminism.
Posted by: Bailey | November 10, 2011 at 12:05 PM
I am a graduate student that teaches a discussion section for an intro to sociology class and I hear that saying all the time from my students. I agree it has to do with the negative stigma attached to feminism. Just recently I was discussing what male privilege was and one of my students accused me of being one-sided because I was a feminist. Right away this student was being defensive about the topic based off of assumptions about feminists. I just don't understand why people still have a false view of feminism, it is not as if I created the term male privilege. Facts are facts.
Posted by: Cassie Comley | November 13, 2011 at 10:04 PM
I am taking Sociology through an online class in my high school. I am also friends with a few feminists, and I do not understand why the feminist stigma is so negative. Often, these friends have some of the clearest and wisest views on subjects without being biased. It seems that as the roles that women are now adopting become more independent of men, the more desperate and offensive men get. Womens' rights are just as important as men's rights.
Posted by: Hannah | November 18, 2011 at 08:23 AM
Many people have negative views against feminism. Even though I know nobody who is a feminist I do see news that is based around that topic. People need to keeo their negativeness away from this subject. They say mens rights are more important bu they are just the same.
Posted by: Jessica | November 18, 2011 at 08:30 AM
While everyone is busy worrying about how they're perceived by their peers, there is still the more important issue of the glass ceiling women encounter in American society. "Feminist" has become a scary label--nobody wants to be that crazy person who thinks women should rule the world. However, feminism doesn't have to be the scary mindset people think it is. In my opinion, feminism should be the movement of people who agree that women deserve equal choices in the workplace, as well as no discrimination. Though we have made significant improvements in women's rights over the years, considering we now have a female Secretary of State and Supreme Court judges, there still exists the underlying discrimination against women. Will those stereotypes ever die? Probably not, but that doesn't mean we shouldn't try.
Posted by: Heather | November 18, 2011 at 10:56 AM
In this chapter, we have been learning all about inequalities of age and gender. This post discusses how inequalities of gender have existed and still do in our culture. There are a lot of times when the norms of our culture degrade one gender over the other. However, a lot of this has begun to change and is still changing. Our society is becoming more concerned about giving everyone equal treatment. A good example of this is, as you said, equal pay for equal work no matter the gender. This article was very helpful for my class, thank you!
Posted by: Evan | November 20, 2011 at 01:55 PM
There are still many inequalities between genders in the world. But despite some barriers (treating genders differently), it is changing all the time. Maybe soon we'll be able to accept that both genders are equal, even if we are a little bit different.
Posted by: Kaitlynn | November 21, 2011 at 08:21 AM
As long as feminism is infused with sexist terms such as "mansplain" then I can understand your friend's point. I am for women's rights completely but, as a man, my gender does not make me flawed, bad, evil, incompetent, or wrong. Contemporary, political feminism turns a lot of people -- even those of us on the far left -- completely off with its sexism and anti-heterogeneous chromosome attitude.
Posted by: Victor | December 17, 2011 at 06:45 PM
Most people agree with what feminism stands for. They support women's rights like voting, holding office, working etc. With this in mind, most people would be considered feminists. The problem, like this blog mentions, is that the term feminism has a spoiled identity and an attached stigma. We are cautious of other people's opinions of us and don't want to be associated with radicals or bra burners. On the other hand, we do appreciate women's freedoms, equality, and what the feminist movement stood for. Out of the two approaches to "unstigmatize" the identity associated with feminism, I think "rebranding" would be more successful. Many women would associate themselves with a new word that was not connected to all the negatives that "feminist" is. What could a new word be?
Posted by: Joy | January 23, 2012 at 08:50 PM
I believe in equal rights between the sexes, preferably precisely the same rights. However, I do not share the very-common-among-feminists belief that women are heavily disadvantaged relative to men in modern first-world liberal democracies. Sexist stuff that harms and restricts and benefits men abounds; sexist stuff that harms and restricts and benefits women abounds. Both are equally bad, and should be cleansed without prejudice.
Therefore I consider myself egalitarian, not feminist.
Posted by: Sev | February 22, 2012 at 07:48 PM