March 16, 2016

Masculinity So Fragile

WynnBy Jonathan Wynn

Recently Will Smith's son, Jaden Smith, 17, became the face of the upcoming Louis Vuitton women's wear campaign. In the ads Jaden wears a black skirt and a fringed mesh top (you can see the photo here). This has sparked a mixture of cheers, jeers, and vitriol. Is it surprising that a gender-fluid image for a Spring 2016 fashion catalogue causes controversy? Why? Why would men—and it's mostly men—be so upset?

Here's something a little counter intuitive: masculinity, rather than being cast as the epitome of strength and power, is actually quite fragile. An undergraduate sociology student at UC Berkeley, Anthony J. Williams, added to the #masculinitysofragile hashtag to document the delicate yet heavily policed border between masculinity and femininity, and his contributions sparked an international trend. (Kudos!) This idea has been percolating in social media recently, and there are some solid sociological ideas to back all this up.

So, why the backlash?

Michael Messner, in his book Politics of Masculinities: Men in Movements, refers to the "costs of masculinity." The status and privilege that come with masculinity also come with a price tag: "Often, men pay with poor health, shorter lives, emotionally shallow relationships, and less time spent with loved ones (p. 6)." Perhaps this starts to unpack how masculinity could be so fragile, worth such heavy policing. But what is really a concern for some men is that the status, privilege and power that comes from patriarchal and androcentric society might actually be in jeopardy.

Pierre Bourdieu writes of symbolic violence in his book Masculine Domination, describing a kind of invisible and pervasive form of power that is masked in the "everyday" things that we do. Gender and sexuality are informed by our everyday institutions (e.g., the family, education, the media), and naturalize male domination. This pervasive power not only affects women, it also paints all men into a tight corner. Men are, for Bourdieu, "dominated by their own dominance" (p. 174).

Our pervasive hegemonic gender norms are constricted and constricting. Men are encouraged to be goal oriented, inexpressive, dominant, competitive, analytical, and aggressive. Mirroring these attributes, women should be expressive, verbal, emotional, interpersonal, and affectionate. Such rigidity means that our varied channels of socialization—media, religion, education, family structure—all work to discourage behaviors that are in-between, save for the occasional famous person like Jaden Smith. There is little androgyny in the public sphere, save for those cushioned by fame: from David Bowie to Jered Leto and James Franco.

Think of Channing Tatum's performance on the show Lip Sync Battle. He can dress as a Queen Elsa from Frozen and as Beyoncé, partially due to the context of a gender-bending competition with his conventionally attractive wife, Jenna Dewan-Tatum (who dances to Ginuwine's hyper-masculine "Pony"), and certainly due to the fact that he performs hyper-masculinity in movies like Magic Mike XXL, so the "joke" is momentarily acceptable. It is an exception that proves the rule in more ways than one.

Now, think about all of the linguistic gymnastics that non-famous cis-gender men have to do to maintain a symbolic barrier around particularly gender-y activities. Elaborate neologisms are crafted to slightly shift the boundaries around our strict masculine activities. In the 1990s there was "metrosexual," a response to the increased interest in male grooming and fashion. And then, in the 2000s, there was the phrase "no homo," a term designed to allow men to say something nice to another man without fear of being perceived as gay.

Today "bro" or "guy" or "man" have become pervasive and necessary prefixes for anything that might threaten masculinity. Examples?

  • When Mac introduced a new series of iPhones, some men had a difficult time deciding what to do with a pink phone causing what the website The Verge teasingly and dramatically called, "A Global Crisis in Masculinity." Men had to redefine the color spectrum itself, calling it "Brose Gold."
  • Men complained about how "liking" on Twitter was changed from a "star" to a "heart," and it made them feel uncomfortable "hearting" another man's tweet.
  • Men who like each other? It's a "bromance."
  • Eyeliner for men? "Guyliner."
  • A satchel cannot be called a satchel because it's an outdated word; when a bag looks too much like a purse, it's called a "manbag" or "murse."
  • Can a man use psychoanalysis to talk about sensitive and emotional topics? Maybe, but it has to be called "mantherapy."
  • Can a man hold a purse for more than three seconds? Nope! According to this commercial for manly-man Canadian whiskey, a purse should be handled with a poop bag.
  • Men were upset that the protagonist of Mad Max: Fury Road was not the titular character played with loner cowboy swagger but rather Charlize Theron's Imperator Furiosa. Despite the marketing, and the not-so-subtle subtitle ("Fury" Road? Learn your Greek and Roman mythology fellas!), some men were surprised and offended by the feminist and anti-misogynistic story. (Here's one response, from Christianity Today.)
  • Then there was a second wave of male discomfort returned when the new Star Wars movie turned out to have a badass female protagonist, Rey.

The sheer magnitude of examples becomes a mountain of evidence for masculine fragility. The "bro-" and "guy-" prefixes not only patrol the gender borderlands, but they clearly denigrate femininity (i.e., misogyny) and cast homosexuality as abhorrent, abnormal, and wrong (i.e., homophobia).

There is great research on this. There's C.J. Pascoe's brilliant book on high school gender policing, Dude, You're a Fag. There is Michael Kimmel's Angry White Men, which touches on the rise of Men's Rights Movement. And there's Erynn Masi de Casanova's new book, Buttoned Up: Clothing, Conformity, and White-Collar Masculinity, which shows how the new, more casual nature of what she calls "local dress cultures," still upholds gender boundaries, rather than breaking them down even though some "gay aesthetics" are incorporated into corporate dress culture. (Also, see Hamermesh's first chapter of Beauty Pays, "The Economics of Beauty.")

I suppose that we could applaud men for expanding masculinity. It's good that men are finding ways to feel comfortable to say that another guy looks good in a shirt, right? And, hey, it's good business, since the men's personal care market is ballooning: by some estimates, reaching $4.2 billion in 2015. (In 2015 Mad Max, Star Wars and Katniss Everdeen's Hunger Games grossed almost $1.4 billion between them. Can women lead big blockbuster action movies? Yes!) With such economic investment, there's a corporatized incentive to both reinforce rigid gender norms on the one hand, while also expanding the boundaries of masculinity on the other hand.

Hooray?

But, really we have to ask: At what cost?

It would all be so humorous, of course, if it did not have such tragic and even deadly consequences. Gender policing can be violent at its extreme. Trans*people are abused, discriminated against, and even murdered at alarming rates—transwomen of color even more so. (If you are someone who needs a vivid story to believe in violence against transpeople, here's a deeply unnerving story of a trans student being lit on fire on a school bus in the New York Times Magazine.) Trans and gender non-conforming people are four times more likely to live in extreme poverty. What's worse: We are only starting to really understand the levels of violence and precariousness of these populations.

Comments

I feel too difficult to cope with it. Men should remain as men. Masculinity is the behavior of a man and our society is following some sort of signs to denote masculine gender. Mustache is for men, not for women. And the skirts are designed for women. A man wearing it in such a public show is looking like he is insulting all the masculine category.

Visit http://www.visitnh.co where you can get men's wear for cheap price. I recommend for the one who wore long skirt and fringed mesh top in the show.

Thought-provoking article. Good work. However, the NY Times article link did not work. When I hovered over it it didn't change to a pointer.

MUSTACHE IS FOR MEN, NOT FOR WOMEN!

Wow, the comments are annoying ^. Anyways thanks for the article! really thought-provoking and very interesting to further look into. I really am enjoying these articles, KEEP THEM COMING!

the parents still have a duty to make one identify themselves with there gender

Boys are endangered

Great piece

With respect to dress; Womens clothing may have two purposes for men - ease of access (short skirts etc) or hiding your property (burqas etc.) A man wearing a skirt is therefore disturbing, a woman wearing "Mens" clothing is also.
Society is the means of enforcing such things, and guess what? men are dominant in positions of power. As power shifts (if it will ultimately) society & clothing strictures do. The threat is to perceived power not masculinity.

Petero:
The threat is to the power men have. In the West, society is very male dominated. We live in a patriarchal society in which men control the vast majority of the resources. We control the social. The political. The economic.
(and hell, I shouldn't say WE, I should say *white men*)
Threats to that power, any effort to expand power beyond its borders will be attacked.

Part of what threatens men's power to refine what 'man' means or to redefine what it means to be masculine. Traditional notions of masculinity are incredibly toxic as the article points out. As a gay man, I'm well aware of some of the limitations many people place on masculinity. By some notions of what it means to be a man, I'm not a man bc I'm sexually and psychologically interested in pair-bonding with another man. But such a definition is limiting and artificially imposed. There is no reason I should not be considered a man, save if you buy into the limiting notions of what manhood constitutes. As you can see in society, when the boundaries of what constitutes manhood are pushed against, the resultant pushback is noticeable. The people pushing against the boundaries, sadly, pay a high price--often death.

That's one of the reasons masculinity in the west is so fragile. It's premised on the idea that to be a man one has to perform masculinity in a very narrow way and if you do not, you'll be threatened with conformity. Further, if you don't conform, you'll be killed.

(incidentally, this is also one of reasons underlying so much phobia against transgender people)

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Become a Fan

The Society Pages Community Blogs

Interested in Submitting a Guest Post?

If you're a sociology instructor or student and would like us to consider your guest post for everydaysociologyblog.com please .

Norton Sociology Books

You May Ask Yourself

Learn More

Essentials of Sociology

Learn More

The Family

Learn More

The Real World

Learn More

Introduction to Sociology

Learn More

The Everyday Sociology Reader

Learn More

« Social Networks, Interlocking Directorates, and the Power Elite | Main | Does College Alienate Low Income Students? »