We live in a consumption-oriented society. It’s not hard to find examples of ways in which we are encouraged to buy things, not just for survival, but presumably to make us happy. Advertising is predicated on the notion that a new product will help us become more attractive, make our lives easier, and in short, make us feel good.
And sometimes having new things does improve our lives, sometimes in small ways and sometimes dramatically. Driving a newer, more reliable car might ease our worries about car repairs and safety. Replacing any malfunctioning product—say, a computer that you use for work or school—with one that works better is certainly an example positive outcome of consumption.
Consumption isn’t just about buying things and enjoying them; its logic is so pervasive that it shapes how we think about many other aspects of society. For example, if we view ourselves primarily as customers rather than workers, we might be more likely to support policies that claim to make goods cheaper, rather than prioritizing better wages or living conditions, for instance.