Recently Will Smith's son, Jaden Smith, 17, became the face of the upcoming Louis Vuitton women's wear campaign. In the ads Jaden wears a black skirt and a fringed mesh top (you can see the photo here). This has sparked a mixture of cheers, jeers, and vitriol. Is it surprising that a gender-fluid image for a Spring 2016 fashion catalogue causes controversy? Why? Why would men—and it's mostly men—be so upset?
Here's something a little counter intuitive: masculinity, rather than being cast as the epitome of strength and power, is actually quite fragile. An undergraduate sociology student at UC Berkeley, Anthony J. Williams, added to the #masculinitysofragile hashtag to document the delicate yet heavily policed border between masculinity and femininity, and his contributions sparked an international trend. (Kudos!) This idea has been percolating in social media recently, and there are some solid sociological ideas to back all this up.
So, why the backlash?