By Karen Sternheimer
Telemarketers notoriously violate the Do Not Call list and sometimes call people repeatedly, presumably to sell something. A colleague recently mentioned that she had been called about solar panels, and she told the caller she already had solar panels installed at her home. "No problem, I'll call back later," the telemarketer told her, and proceeded to call back several times that week.
Why would a telemarketer call back even after being told that someone already had solar panels, which is not a product you would need to buy repeatedly? It certainly would make the recipients of these calls angry, and annoying someone is rarely a good way to sell a very expensive product.
Could it be that success for telemarketers isn't judged by how many solar panels they sell, but by how many people they speak to on the phone and how many possible "leads" they get? I've read claims that some telemarketers' calls are made just to see if anyone will pick up the phone; your number is then marked as a possible lead, and even sold to another telemarketing company as a live number. In effect, your answering the phone becomes the product they are selling.