There is currently a severe drought in California, and this summer new rules went into effect to conserve water. For instance, a water feature (like a fountain) must re-circulate the same water. You cannot hose down the sidewalk, nor can you wash your car with a hose that doesn’t have a shutoff nozzle. Your lawn cannot be watered between 9 am and 5 pm (to limit evaporation). A violation of these new rules could result in a $500 ticket.
Authorities can’t possibly police every violation, so they are hoping that the public helps by complying and asking neighbors to comply. In response, a Twitter hashtag #droughtshaming has emerged to embarrass people caught needlessly wasting water. Tweets range from photos of neighbors overwatering their lawns to puddles in parking lots and public fountains. Perhaps the biggest example of drought shaming was the backlash to the recent “ice bucket challenge,” where people challenged others to dump a bucket of ice over their heads and post a video or photo to raise awareness about amyotrophic lateral sclerosis (ALS). Critics argued that this was a waste of water, albeit for a good cause.