

By Marci Cottingham and Chau Anh
Chau Anh Nguyen is from Hanoi, Vietnam and currently a senior at Kenyon College majoring in English and sociology
If we take words of the year as indicators of the current zeitgeist, then what can sociologists make of brain rot, Oxford’s 2024 word of the year? It is defined as “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging.”
Low-quality internet content is presumed to have a negative impact on one’s intellect. The rot-inducing qualities include nonsensicalness, short-form, lack of context, absurdity, and so on. It comes in multiple forms, including shorthand slang (e.g. skibidi toilet, rizz/rizzler, goon, edge, beta sigma alpha, sus, among us, ohio), rapid reels and TikTok, and absurd AI-generated videos.
Continue reading “Resistance and “Brain Rot””


