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The Men of Tomorrow: Gillette’s Call for a Healthier Masculinity

By Todd Schoepflin

The phrase “boys will be boys” irritates me. It suggests an inevitable outcome; that no matter what happens in life, it’s in the nature of boys to behave a certain way. It goes against what I’ve learned and believe as a sociologist, and runs contrary to my own experiences and observations as a parent. The idea that “boys will be boys” grossly downplays the significance of how children are raised, and says nothing about social contexts and cultural influences.

Contemplating how our social environment shapes masculinity is something that occurs on a regular basis in sociology courses. It’s not the kind of content you’d expect to see depicted in a commercial for razors. But the recent “We Believe: The Best Men Can Be” Gillette advertisement critically addresses the subject of masculinity and got a lot of attention for doing so.

Near the beginning of the ad, we hear a voice ask, “Is this the best a man can get?” followed by images about bullying, sexual harassment, and mansplaining. A man pinches the butt of a woman on a sitcom set, and we hear the voice say “It’s been going on far too long. We can’t laugh it off. Making the same old excuses.”

Why Small Social Cues are a Big Deal

By Karen Sternheimer

Hands up. Staying on topic. Remaining silent while others speak. Waiting until others are done speaking to raise your hand.

These are social rules many of us take for granted in the classroom. It helps keep the learning environment orderly and efficient, and provides opportunities for many people to participate in the learning experience.

What happens when a participant has difficulty following some of these social rules?

Culture, Conflict, and Politics

By Jessica Poling

Sociology Ph.D. student, Rutgers University

The 2016 presidential election sparked a nation-wide period of cultural conflict characterized by the working-class’s rising frustrations towards “elites.” President Trump himself has fostered a spirit of anti-intellectualism, at times even celebrating his own lack of intellectualism. These tensions go deeper than just economic class; rather, they are grounded in differences in cultural proclivities.

The differences between the often culturally conservative working-class and the often liberal upper-middle class may therefore be deeper than political affiliations. To understand this particular political moment, we must thus understand the cultural tensions beneath political divisions.

Researcher Reflexivity: Why who we are Matters

By Karen Sternheimer

If you are interested in researching something, there is often a personal reason. Maybe you have a parent who is incarcerated and are interested in understanding the relationships between family members of the incarcerated. Or perhaps your religious background gives you unique insight into a specific cultural practice that many people might not know about.

You might have your own point of view about these issues, even if they are not experiences you have had. Does having a perspective prohibit an individual from conducting research on a subject?

Of course, the answer is no. People conduct research on issues close to their experiences and interests all the time. Does this make their research “biased?”

The College Admissions Scandal: Can We Be Honest about Social Class in America?

By Todd Schoepflin

I’m teaching a Social Stratification course this semester. One of the themes in our course is whether social class is an ascribed or achieved status. The popular conception is that social class in America is earned and accomplished and therefore an achieved status.

Sociologists beg to differ, because to say that social class is primarily an achieved status ignores the advantages given to the children of those who are better off in society. We can’t disregard the basic fact that children inherit the social class of their family. In other words, social class is ascribed in that it’s an involuntary status for the child who is raised in the social class surroundings of their family.

This is not to say that a person born into the middle-class is guaranteed to stay middle-class throughout their life, or that the child born into a rich family will surely reproduce their family’s social class position, or that being poor in one’s childhood inevitably means one will stay poor. No doubt there is movement up and down the social class system in the United States.

Social Infrastructure, Postlandia, and Shared Investment in Public Space

By Colby King

Each day, it seems, we see new controversies that highlight how we (intentionally or not) misunderstand each other. These controversies regularly lament the decline of public life in our society. You are likely familiar with these laments: We gather news inside our own bubbles. Our neighborhoods, schools, and social activities are increasingly segregated by race, class, or other social groups. Our political views are polarized, and “the discourse” of online discussion further polarizes us.

Last year, sociologist Eric Klinenberg published a book in which he suggests one solution to these dilemmas is social infrastructure. The book Palaces for the People: How Social Infrastructure can help Fight Inequality, Polarization, and the Decline of Civic Life takes on an ambitious agenda for social infrastructure.

Applied Sociology: Evaluation Research 101

Karen Sternheimer

If you have taken a sociology class, you know that sociology has many practical applications. Some sociologists use the tools of the discipline to help organizations make decisions—this can include anything from a small nonprofit to your university and even the government.

Evaluation research can take on many forms, but put simply its purpose is to determine whether a particular program, technique, or approach to addressing an issue is effective. This can be very helpful when deciding how an organization might spend its time or money. Why invest in a program that isn’t effective, or assume that something won’t work without first testing it and finding out?