Everyday Sociology Blog

The Behavior of Buffalo Bills Fans: A Mini-Ethnography

By Todd Schoepflin

Buffalo Bills fans have a reputation. As seen in this Deadspin video, they are known for wild antics that take place at home games. Last season, in his role as an analyst, former Pittsburgh Steelers coach Bill Cowher acknowledged Bills tailgaters by breaking a table during a CBS pregame show. The so-called Bills Mafia arrives several hours before kickoff for tailgate parties.

I’ve attended many Bills games in my life and have fond memories of partying with my peer group in the parking lots surrounding the stadium. We did most of our tailgate partying in our 20s, and I can recall cracking open the first beer during breakfast. Our partying consisted of drinking, eating chili (our gatherings usually occurred in winter), and playing catch with a football. I have no recollection of people jumping through tables in those days. I decided to conduct a mini ethnography to see if this reputation reflected the experiences of fans, at least in my presence.

Language and Culture

By Karen Sternheimer

Have you studied a foreign language? If you have and are in the U.S., you may be in the minority, according to a recent report from the Pew Research Center. According to the report, about 20 percent of K-12 students in the U.S. were enrolled in a foreign language course in 2017. By contrast, 92 percent of European students were learning a foreign language during this time frame.

Wide disparities exist regarding foreign language study within the U.S. according the report, ranging from 51 percent of New Jersey students to just 9 percent in Arizona, Arkansas, and New Mexico. These disparities largely stem from differing state requirements; just ten states and the District of Columbia have a foreign language requirement for high school graduation.

Clue: A Center of Knowledge, 15 Letters

By Jonathan Wynn

This weekend I carved out a little time to do The New York Times crossword. I love puzzling over the clues, watching a quadrant emerge, and the satisfaction of finishing. As I sipped my coffee, I thought about how social life is a lot like a crossword puzzle.

Here is one clue from the July 28 puzzle: “What you might charge for a ride.” My mind cast about for a five-letter word. It couldn’t be TOKEN or TICKET. But then I remembered that puzzle masters love word play, and realized that “charge” has multiple meanings. The answer was TESLA—the name for Elon Musk’s electric car.

Shopping Malls and Social Change

By Karen Sternheimer

When I was a teen in the 1980s, the shopping mall was the center of social life. It was a regular gathering place for people my age; it was one of the few places to go that was free (unless you decided to buy something), parents generally felt like it was safe, and we might see other kids our age there. Remember, there was no email, no Internet, and no social media, so aside from the telephone, hanging out was the only way to socialize.

Malls were also a site of aspirational consumption. While I could occasionally buy clothes, records (on vinyl or cassette), food, or other goods, mostly the mall was the place of imagination of what I would buy if I could. My friends and I could try on clothes to see what styles were flattering for occasions we might someday need an outfit for. This was not just a way to pass the time, but to bond with friends. Memorialized in movies like Fast Times at Ridgemont High (1982), Valley Girl (1983), and Mall Rats (1995) to name a few, malls were center stage for middle-class American teens living in the suburbs.

Careers and Side Hustles in Creative Work

By Jonathan Wynn

In an article titled “Institutional Office and the Person” one of the great mid-century sociologists, Everett C. Hughes, wrote that a career is “the moving perspective in which the person sees his life as a whole and interprets the meaning of his various attributes, actions, and things which happen to him” and that any self-appraisal was dependent on how that person moves through an organization, as a kind of sequence of roles. What if we don’t really work in institutions anymore?

Careers, particularly in the creative world, don’t match Hughes’ model. People are not moving through any one organization, or even any one career, but several and, at times, concurrently. When you graduate you might not have one career, but two or three. (It is likely, in fact, that the average graduate will have three or four career changes, and four job changes by age 32.) Millennial workers will likely have to work more than one job to make ends meet. You will, quite possibly, have to make ends meet with what are called “boundaryless” jobs and careers.

Hobbies, Ghost Work, and Identity

By Jonathan Wynn

Work and occupations occupy a dominant position in our lives and, perhaps correspondingly, in our sociological scholarship. For good reason, of course. Work is a central component of our lives. Work fills our days (or nights) and pays the bills.

Work is also a resource for who we are, as what we do is often a central part of our identities. Although you may still be a college student, and if so, you’re probably only working a part time job. (70% of students work while in school and 25% of students work full time.) Eventually, however, you will graduate and have a job doing something. And at some point not too far down the road, you’ll be at a party and someone will ask you: “So, what do you do for a living?” Is it a lazy question, or should our work provide a key insight into who we are?

Dove Body Wash, Colorism, and Skin Bleaching

By Angelique Harris

This past October, Dove, the personal care brand, released an advertisement that garnered quite a bit of negative press. This body wash ad featured a two to three second video of a Black woman wearing a brown shirt. She removes the shirt, revealing a White woman in a light beige shirt, who then takes it off to reveal another woman with a light skin tone.

A Facebook user was the first to post about this ad on her page and simply wrote: “So I’m scrolling through Facebook and this is the #dove ad that comes up… ok so what am I looking at.” This Facebook user also included four screenshots that showed the Black woman in the ad removing her shirt to reveal the White woman. Although these screenshots reveal only part of the ad and the Black woman portrayed in the ad, Lola Ogunyemi, wrote an op-ed defending the intentions behind the ad, many still believed that Dove implied that darker skin was dirty and the ad was widely panned as offensive and racist.

Managing Malls and Regional Spatial Change in the Era of Amazon Prime

By Colby King

If you’re looking for an entertaining way to spend a few minutes, I recommend the American Mall Game on Bloomberg’s website. The game appeared on February 7, 2018, and was created by James Pants and Steph Davidson, along with a team of others at Bloomberg.

As a player in the American Mall Game, you take the position of a character who owns and manages a mall that has fallen on difficult times. An opening message at the start of the game explains that these are “dire times for U.S. Mall owners. Decades of overbuilding and the invention of online shopping combined to leave the country with an extreme excess” [of retail space].

Consumer or Consumed?

By Karen Sternheimer

While on a hike organized by a group using the social networking site Meetup.com, I overheard two fellow hikers complaining that they had trouble getting messages from the group through the site. One hiker said that calling their email provider (a widely used free platform) was no help either. They were clearly frustrated by the lack of “customer service.”

This exchange was a good reminder of something that we might easily forget: we are now as likely to be the product as the consumers of technology in the information age.

Mindhunter as Social Research

By Jonathan Wynn

I recently watched a Netflix show called Mindhunter. The show—based on a non-fiction book—is about the beginnings of a crime division in the FBI that attempts to tackle serial killers.

If you’ve ever taken a sociology class, the first and most obvious thing about the show are the explicit references to our discipline! One of the main characters, Debbie, played by Hannah Gross, is a graduate student in sociology, studying deviance. In the first episode Debbie explains the sociological approach to deviance to her date, a somewhat listless young FBI agent named Holden (played by Jonathan Groff of Hamilton and Glee fame). In a bar she admonishes Holden: “You teach about criminality but you’ve never heard of Labeling Theory?” (Although, granted, Debbie doesn’t get Durkheim right.)