Everyday Sociology Blog

Alienation, Consumption, and Waste

By Karen Sternheimer

Students of social theory are familiar with Marx’s theory of alienation, which posits that workers feel disconnected from the products of their labor within industrial capitalism. As consumers, one might argue we are also disconnected from the process of production: both the creation of items we consume and discarding of these items.

Many of us are aware that products we consume regularly, like food and clothing, are produced by child labor and sometimes even forced labor, and sometimes are created in “sweatshops” with unsafe working conditions. These practices are not limited to low-income countries, but take place here in the United States as well. It’s hard to avoid products created under these conditions—especially because chocolate is one of the most problematically produced and most beloved food produces.

Public Libraries as Social Infrastructure

By Colby King

A few years ago, I wrote about post offices as social infrastructure. I referred to sociologist Eric Klinenberg’s book Palaces for the People: How Social Infrastructure can help Fight Inequality, Polarization, and the Decline of Civic Life, in which he defines social infrastructure as “the physical places and organizations that shape the way people interact,” (p. 5). I recently saw a vivid illustration of how Klinenberg’s original subject, libraries, operate as social infrastructure. I want to share the story and discuss its context.

My wife and I have been taking our daughters, who are 5 years old and 21 months old, to our local public library and borrowing books. Our oldest has been particularly excited about this. She finds a new book from the Princess in Black series on each visit.

Ideology and the Prince

By Karen Sternheimer

While I haven’t read it yet, Prince Harry’s book Spare has been receiving a lot of coverage. (A search of the terms “Spare Prince Harry” yields 135 million hits.) The coverage of this book teaches us a lot about the concept of ideology, or ways of seeing that appear normal and natural. How people view this tell-all book reflect differing ideological perspectives, shaped by social context.

I watched Anderson Cooper’s interview of the prince on 60 Minutes, as well as Stephen Colbert’s Late Show interview, both offering sympathetic coverage that focused on the trauma of losing his mother when he was twelve. Both interviewers have shared their own struggles with grief after losing their fathers as children, so perhaps this focus was not a surprise.

Restrooms in Cultural Context

By Karen Sternheimer

Several years ago, I visited the Mauna Kea Observatory on the Big Island of Hawai’i. I was surprised and amused by a sign I saw in the visitor’s bathroom, instructing users how to, um, use the facilities. I had previously taken this action as self-evident once one was old enough to regulate one’s bathroom activities. But this turned into one of many important lessons that travel can offer:  It helps us learn about cultural practices that we might take for granted.

Branding Racism

By Jenny Enos

In Sociology, we often talk about how race is a social construct. Rather than being a fixed system of classification rooted in biological difference, racial difference is (and has always been) created through social interactions, policy, and cultural meaning-making. Who is included in specific racial categories is fluid and context-dependent, constantly shifting over time. Medical and biological scientists are increasingly beginning to agree with this sociological understanding of race.  For something allegedly rooted so firmly in genetics, there is surprisingly little evidence to suggest that race is a good measure for genetic heterogeneity.

When we contend that race is a social construct, we can start noticing the ways in which race and racial difference are constantly being negotiated, (re)defined, and solidified by social processes and institutions. How corporations brand and advertise their products is a particularly interesting way in which meaning-making happens around racial difference. As they market their products to consumers through advertising, corporations attach social meanings to their products. For example, a shoe brand doesn’t sell shoes just because people need shoes; rather, the brand sells shoes because they convince consumers that there is a desirable lifestyle associated with the shoes (e.g., a life of being active, free, “cool”, or rebellious). In this sense, brands both reflect our cultural marketplace and influence what we think is desirable and how we create meaning.

Monetizing the Natural World

By Karen Sternheimer

I had the privilege of taking a vacation to the French and Swiss Alps this past summer. It was a trip I had wanted to take for several years, and even with all the anticipation, the experience lived up to my expectations. The natural beauty, delicious food, and the chance to be a temporary local in a new location are all things I relish.

Being a sociologist, I bring my sociological imagination with me wherever I go, whether it is on an airplane, where I'm staying, or even just planning a vacation. I find having a sociological imagination enhances rather than interferes with my experiences. One of my observations on this trip was how the natural world is monetized and commodified, a process I participated in and though I experienced it through critical lenses, I still enjoyed.

Sociological Songs

By Todd Schoepflin

When I listen to music, I always have an ear out for sociological themes in songs. I also like to reference song lyrics and show music videos in class to highlight sociological ideas. What are your favorite sociological songs? Here are some of mine.

What Can Comedy Teach us about Sociology?

By Karen Sternheimer

While preparing for take-off on a recent flight, a man in the row in front of me made a “joke” to his teenaged kids. After an announcement to take your seat and fasten your seatbelts, he said rather loudly, “Yeah, like seatbelts are really going to make a difference in a plane crash!”

He eagerly looked for a positive reaction to his comment. His kids didn’t appear to laugh, and those of us in the surrounding rows seemed to share a moment of nervous discomfort. Isn’t it an unwritten rule that you don’t mention plane crashes—even in jest—on an airplane?

Me and My 70,000 Friends: Tailgating and Togetherness

By Todd Schoepflin

I’ve always enjoyed going to Buffalo Bills games. I like watching football live and being part of a crowd. I’ve written before about the tailgate scene which adds fun and unpredictability. I’ve attended three games this year and have been reflecting on why I’ve been enjoying these games in person more than usual.

In one sense, I think it’s a simple matter of escapism. If watching sports normally feels like a break from the regular routine of life, I would say that watching a football game in a stressful and ongoing pandemic definitely feels like an escape for me. It’s a full day of not thinking and worrying about pandemic ills.

Rituals, Rites, and Habits

By Karen Sternheimer

What distinguishes a ritual from a habit? This is a question that I return to at the end of each calendar year as many seasonal traditions play out privately and publicly. How is a ritual more than just a shared habit?

If a habit is an individual behavior that results in some sort of reward, a ritual is a shared pattern of behaviors; we might think of habits as residing within the realm of psychology and rituals within sociology. Both habits and rituals can be meaningful to those who perform them and bring a range of rewards, or they might be automatic and something we don’t give much thought to either way.