Are Dogs People? Dog Valuation, Sacralization, and the Dog Consumer Market
By Jenny Enos, Sociology Doctoral Student, Rutgers University
Long considered “man’s best friend,” dogs have undoubtedly come to occupy a significant role in U.S. society. Their popularity with Americans is striking: an estimated 63.4 million households owned a dog in 2019-2020, which makes up 67% of all households in the U.S. Dogs are by far the most popular pet in America.
Dog owners are increasingly opting for more affectionate terms for their pets like “companion,” “family member,” or even “person.” And perhaps rightly so. An abundance of research demonstrates that for many owners a dog can serve as an attachment figure– someone who the person turns to for psychological and emotional support. Indeed, the psychological benefits of being in the presence of an animal, and of a dog in particular, have proven to be plentiful: dogs can reduce a person’s anxiety, depression, and stress, as well as increase their self-esteem and playfulness.
Continue reading "Are Dogs People? Dog Valuation, Sacralization, and the Dog Consumer Market" »