Travel and Hyperreality
Do you follow any “travel influencers” on social media or even aspire to be one? Even if you’re not sure what a travel influencer actually is, they are shaping peoples’ experiences of travel.
A travel influencer is someone who posts travel-related content (typically videos and/or images) to social media accounts, hoping to gain a large number of followers, often in exchange for sponsorship money and ad revenue. They might be given free perks or get paid to share videos of resorts or other travel destinations as part of a new form of tourism marketing.