Selling Old Towns: Consumption and Hyperreality
I’m a sucker for an old town when I’m traveling, and based on the crowds I regularly find on these visits, I am not alone.
Old towns hold out the promise of a walk into history and a chance to see something that we seldom get to see in our daily lives. They feel like they represent the most “authentic” aspect of a place, one that might distill the essence of what it means to visit this locale. In contrast to the mundane, everyday nature of most places, old towns seem like they offer something special.
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